One of the things we learned shortly after starting our business was how insanely competitive the jewelry field is. I mean really if you think about it, you can buy jewelry just about anywhere. But I think about how amazing it is that we have continued to design new pieces every year, and that we have created some really awesome relationships with our customers. I think our customers are truly exceptional ladies since they have continued to shop small, support a women run business and buy handmade all of his achieved by one purchase from us! You guys are really the best!